A look at how it can happen.
Some employees have direct access to the corporate social media platforms, giving them the power to rename social media channels or post whatever they like. Say a former employee moves to competitive business, changes the name of the original social media channel, and immediately starts contacting the fans and followers on behalf of the new company. This happens all the time. It’s called Stealing Social Media.
The need for good contracts and agreements between employers and employees when it comes to social media is paramount. In addition, systems need to be in place to prevent this from happening.
This includes securing all passwords and changing them immediately prior to terminating an employee with passwords, as well as a strict copyright and ownership clause in the contract.
